Learn more about Bradford White’s International Technical Excellence Center (iTEC) in Middleville, Michigan.

Real World, Hands-on Training.

iTEC represents Bradford White’s commitment to the professional installer and the industry at large. Our live-fire lab at iTEC hosts product and sales training events for contractors, engineers, wholesale distributors, and sales representatives from around the world. The iTEC facility is LEED Gold certified and is also the proud home of our 24/7 technical support team.

At Bradford White we believe in safe, expert installation of our products. That’s why we offer training, support, and service to our pros.

iTEC Cutting-edge Facility for Training Today’s Contractors

Bradford White’s iTEC is not just a training center; it’s a dynamic environment that enhances skills, fosters innovation, and underscores the brand’s commitment to excellence. Learn more about iTEC by reviewing key highlights below.

LEED Gold Certified Building

  • Designed with eco-friendly practices.

  • Utilizes renewable energies and variable-speed solutions.

  • A commitment to reducing negative environmental impacts.

One of a Kind Mechanical Room

  • Showcasing an energy-efficient HVAC system.

  • Includes boilers, pumps, heat exchangers, geothermal equipment, and domestic hot water tanks.

  • An unparalleled opportunity to witness water heating products in action.

Training Relevant to Your Business

  • Classes fully customizable to sharpen skills specific to your market and business model.

  • Tailor your training experience at iTEC to get exactly what you need.

Water Heater Training, Inside and Out

  • Participants gain an inside look at Bradford White products.

  • The entire facility serves as a working model, demonstrating the impact of Bradford White products on businesses, homes, and industries..

Real, On-the-Job Settings

  • Hands-on training lab with live fire equipment.

  • Experience any Bradford White product firsthand.

  • Tens of thousands of technicians and hundreds of companies trained.

Dynamic Classroom Experience

  • State-of-the-art lecture hall

  • Stadium seating & HD Cameras

  • Large projection screens & Multi-location video conferencing

  • High-tech AV systems



In-Person and Virtual Training Opportunities

Bradford White is committed to excellence through training.



24/7 Real-time support for all Bradford White products.

Call our Special Line for heat pump water heaters: